About

Adriana Herrera (TapAloha)

Adriana Herrera

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Introduction

Are you looking to grow organic traffic to your website and acquire customers? If so, you’re in the right place!

To briefly introduce myself, I am a:

  • Startup founder and operator with operational and technical abilities,
  • Former columnist for The New York Times,
  • Alumna of the number two tech accelerator in the country (MuckerLab), and
  • Freelance content strategist with proven SEO, editorial, PR, and customer acquisition experience.

I use my freelance work to self-fund my startup, PayDestiny.

I am well-versed in leveraging content marketing strategies to build brand recognition, develop thought leadership, generate inbound leads, create landing pages that A/B test copy, optimize product and user funnels, train the Google algorithm to rank content, increase SERP, manufacture growth, optimize customer personas, leverage data to run high converting paid lookalike advertising, and more.

“Know the rules well so you can break them effectively.”

My favorite quote is “Know the rules well so you can break them effectively.”

The quote summarizes my formulation of Zero-to-Hero SEO-optimization.

I’ve taken lessons learned from co-founding, advising, and augmented the teams of high-growth startups and developed Zero-to-Hero SEO-optimization.

Zero-to-Hero SEO-optimization is a tactic that sustainably scales top of the funnel customer acquisition through organic Google search rankings with a minimal investment of time and money.

Over the years I’ve worked with B2C and B2B SaaS products or service agencies. These companies include: e-commerce, MarTech, AdTech, HR Tech, Future of Work, EdTech, Health and Wellness, HealthTech, Custom Software Dev Shops (Ruby on Rails, Solidus, and React Native
applications/integrations/apps), On-demand Printing and Fulfillment, LATAM TeleHealth, APIs for SMS, Voice, and Video Authentication, Cannabis/Cannabis Tech, Climate Tech, and Sustainable Fashion Tech and Brands.

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Entrepreneur Magazine’s
“Do good entrepreneur to watch.”

Entrepreneur Magazine
Also Seen In
Fast Company
NBC Universal
The New York Times
Also Seen In
Fast Company
NBC Universal
The New York Times

Accolades

Entrepreneur Magazine (Do Good Entrepreneur to Watch)
NBC Latino Innovators

My work building tech for social good earned me an invitation to contribute a column to The New York Times, funding from Facebook to participate in an engineering boot camp, an invitation to participate in a top tech accelerator in the United States, Mucker Capital, as well as global features in media such as Entrepreneur Magazine as a ‘Do Good Business Entrepreneur To Watch’, NBC Universal as a ‘Top 10 Latino Innovator’, Forbes, Fast Company, Business Insider, TechCrunch, amongst many other media outlets.

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Let’s Grow Your Organic Traffic

🏆 Let me save your startup or business hundreds of thousands of dollars in long-term customer acquisition costs by implementing a Zero-to-Hero SEO-optimization strategy.

Rank in Google SERP (Growth Services)
Whether your startup is just getting started, stuck and in need of help, or established and looking to scale I can help your team use on-site and off-site content marketing to:

  • Train the Google algorithm to learn about your site and rank your content
  • Increase inbound leads
  • Increase customer acquisition
  • Generate thought leadership
  • Build and/or strengthen brand identity
  • Increase trustworthiness and credibility

On-site content marketing examples (great to build sustainable user acquisition):

  • SEO site audits to identify and fix errors that hinder ranking on Google
  • Development of Zero-to-Hero SEO-optimized evergreen content (e.g. Skyscraper long-form articles, content pillars)
Off-site content marketing

Off-site content marketing examples:

  • Pitching and securing guest posts
  • Pitching and securing published media placements (print media, online news outlets, blogs, etc.)
  • Pitching and securing broadcast media placements (podcasts, guest appearances, morning shows, etc.)

Off-site content marketing is great for boosting targeted traffic to your website. I have earned tens of millions of dollars in “free advertising” through earned media stories in top media outlets like TechCrunch, Fast Company, Forbes, and Entrepreneur Magazine.

Off-site media hits also generate high-quality backlinks which not only build brand awareness but help to build your site’s SEO domain authority.

 

Growth Services

Work with me to:

  • Drive sustainable organic traffic to your website (and SAVE MONEY on customer acquisition costs)
  • Generate high-value inbound leads
  • Build brand recognition
  • Develop thought leadership
  • Use content marketing to test and optimize product funnels
  • Increase site SERP
  • Manufacture growth to enhance startup fundraising outcomes
  • Optimize customer personas
    Grow Organic Traffic

    Sustainable growth services:

    • SEO site audits to identify and fix errors that hinder ranking on Google
    • Zero-to-Hero keyword research to target keywords your customers search for and that you can rank for
    • Development of Zero-to-Hero SEO-optimized editorial calendars (to develop and deploy content to train the Google algorithm and rank site content)
    • Development of Zero-to-Hero SEO-optimized content outlines
    • Development of Zero-to-Hero SEO-optimized evergreen content
    • Development of Zero-to-Hero SEO-optimized evergreen content with Zero-to-Hero SEO-optimized images
    • Development of Zero-to-Hero SEO-optimized long-form blog articles
    • Development of Zero-to-Hero SEO-optimized Skyscraper articles
    • Guest post placement (pitching and/or writing)
    • Earned media placements (via public relations campaigns, pitch development, pitching, and client PR interview coaching)

    Do you have questions about Zero-to-Hero SEO-optimization and/or the development of content marketing strategy for your business?

    Send me a message and let’s chat.

    Get in touch